THE NEXT AVAILABLE AUCTION IS
03/03/2010 -
CLOSING DATE FOR NOMINATIONS IN THIS AUCTION IS
16/02/2010
What is a smartnumber®
smartnumbers® are freephone (1800 numbers) and local rate (13 or 1300 numbers) telephone numbers that are allocated through an on-line auction system by the Australian Communications and Media Authority (ACMA) on behalf of the Government. A smartnumber®, or phone word, can be a valuable marketing tool if it is a highly patterned number, for example, 1800 222 222, or if it can be translated into a memorable phoneword, for example, 13 2287 (13 CATS). A caller dials a phoneword by pressing the letters on a telephone keypad. Phonewords are easier for callers to remember, particularly if they can be linked to an organisation’s name or function eg. 13 RSPCA.
smartnumbers ® provide benefits to businesses which include: more memorable contact telephone numbers, encourage calls because of the low call costs, and provide automatic routing of inbound call traffic. Automatic routing allows national businesses to direct calls on a regional basis. smartnumbers® have enhanced rights of use, unlike other telephone numbers these numbers may be leased or sold to another person subject to certain legal conditions. Further information about smartnumbers® is available on the smartnumbers® homepage (see the public and charity user guides), by calling 1300 793 919 or emailing smartnumbers@acma.gov.au.
Before obtaining a smartnumber®
If you want to purchase a smartnumber®, you must read the following information:
Obtaining a smartnumber®
You must complete the steps below if you want to nominate a smartnumber® to be auctioned. Nominations for an auction close 10 working days prior to the auction date. These steps guide you through the process for nominating a smartnumbers®:
- Registration
- smartnumber® application
Click here to login, and then click on "Apply" on the main menu bar
- smartnumber® nomination
Click here to login, and then click on "Nominate" on the main menu bar. By nominating a smartnumber®, you agree to make the first bid in the auction at or above the reserve price.
Participating in a smartnumber® auction
If you want to participate in a smartnumber® auction, you must login to the smartnumbers® auction site using your auction username and auction password, choose a current auction from the auction schedule and make a bid for the smartnumbers® in accordance with the auction rules. The following information explains each step:
After a smartnumbers® auction
If you were the highest bidder when the auction closed you must pay ACMA the required amount and obtain a Rights of Use PIN (ROUPIN). The ROUPIN may be used to transfer the ROU to another party, and should be kept secure at all times. You must login to the smartnumbers® system to obtain your ROUPIN. The following information explains how to:
You must be the ROU Holder in order to connect a service to a smartnumber®.
Further information on smartnumbers®
Contact the smartnumbers® team
National Licensing & Allocations Branch
Australian Communications and Media Authority
PO Box 13112, Law Courts
Melbourne VIC 8010
Phone: 1300 793 919
Email: smartnumbers@acma.gov.au
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